![]() We’ve got a full guide to creating an effective Instagram bio for business (complete with templates), but here’s a quick video to walk you through the basics:Īlso be sure to make the most of the other components of your Instagram business profile: In 150 characters or less, your Instagram bio should describe your brand and showcase your brand voice. Learn more about the difference between Instagram business and creator accounts. Tap the X in the top left corner to close this window and return to your profile.This is technically optional, but it’s necessary in order to use Instagram shopping features or run ads on Instagram. If you plan to connect your Instagram business account with a Facebook business page, follow the prompts to connect your account to your Facebook Page.Add or edit relevant contact details, then use the slider to choose whether to show your contact information on your profile, then tap Next (or tap Don’t use my contact info to skip this step).Use the slider to opt in or out of promotional emails from Instagram for professional accounts, then tap Next.Choose Business (unless it makes sense for you to choose Creator), and tap Next.Select a Category and use the slider to choose whether to show it on your profile, then tap Done.Tap Continue (you may need to tap it multiple times as Instagram previews the available features of a professional account).Otherwise, tap Account, then tap Switch to professional account. ![]() Some accounts may see Switch to professional account on this menu.
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